Liv gave her best practices on process rollout and adoption, from a tenured background that includes starting Ops Orgs from scratch.
Liv is a firm believer of creating trust with account executives. Processes act as "guardrails" ensuring they are sticking to a structure, but, it's important to let their individual flare and creativity shine.
When it comes to working with sales leadership, again, it's important to build a great relationship, and agree on the lines of demarcation between their world and Ops, and where ops can help.
If you want an account of processes that encompass the people they're made for and how they think, check it out!