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The Revenue Operations Blog

Revenue Operations Interview: David Lambert at BryterCX

April 15, 2021

The Interview

Kluster's Take

David gave a phenomenal breakdown of a data-led approach to strategy and tactics. From cutting through the fluff of pipeline reviews, how to uncover "the real story" to guide us on what strategies to follow. And, how to make decisions in early-stage companies which don't have a data trail to sizeable businesses like IBM that do.

For sales, revenue leaders, and CROs wanting to make their approach more empirical, this is a fantastic watch.