Tom spoke with Richard McGuiness, Chief Revenue Officer at eDesk, about his optimistic philosophy.
Richard believes in never underestimating what you can achieve. He stretches the team into new ways of thinking and this approach feeds into strategy. He stays realistic by breaking these aspirations down into smaller chunks.
Data is very important to Richard, it helps him to understand what trajectory the business is on. He stresses that working with a robust data source is essential, you need to be able to trust it. Making decisions is incredibly difficult without a single source of truth. He creates a culture where you can challenge assumptions and openly ideate.