Josephine spoke with Jessica Zinger, Vice President of Revenue Operations at LumenVox. She provides some amazing insights on the metrics that do and don’t matter.
Jessica started her journey into revenue operations after working in a variety of analyst roles. She fell in love with sales through a business analyst role that bled into a sales ops role.
She is very focussed on growth metrics, investigating how to expand the business. Jessica takes a minimalist approach to metrics, as there is only so much time in the day. She places an emphasis on her “so what” metrics, which are the fewest number of metrics to know that the business is healthy.
Jessica believes that metrics should follow along the customer journey and success is progress through it. An insightful contribution, with plenty of actionable advice!