Josephine spoke with Ella Pebbles, Vice President of Revenue Operations at Cutover. She explains how she applies her technical and tactical skills to ops.
Ella believes ops is a necessary function for growing companies. It's hard to do business without a good ops function. Sometimes 5 person companies are able to pivot and be flexible. They can execute things that enormous companies can’t move with that level of mobility.
Ella sees her role in ops as a watchmaker. She ensures Cutover is a well-oiled machine through pushing, pulling, cleaning and reorganising. The metrics you use are fundamentally different depending on company size and culture. Industry makes a big difference too, when working B2C versus B2B.
Ella has both a very technical and tactical skill set, enabling her to build a broad picture of what’s going on. A watch, where mechanisms are closely tied together is a good analogy. If you change a cog you need to make sure it's not going to break something elsewhere. You need the complete picture, if you don't then you’re not building for scale.