The Interview

Kluster's Take

Tom spoke with Brandon Semchyshen, Head of Sales Operations and Sales Support at Business Wire.

What has he learned on his journey?

• Always be eager to learn more 
• Be organised
• Learn when to say no
  

Brandon got to where he is today by wearing many different hats and always asking questions. The landscape and products are always shifting, being proactive is critical.

Metrics are important to Brandon and he uses them to paint a picture of sales health. He believes we should ask strategic questions, such as how do we align strategy with what has worked. A really insightful piece!