The Interview

Kluster's Take

Tom spoke with Tanya Grypachevskaya, Chief Revenue Officer at Affise. She explains her unique approach to strategy and tactics.

Tanya has worked in digital marketing, sales and customer success leadership. These roles have led her to guiding the revenue mission at Affise. Her position as CRO provides her with a constant learning experience. She thrives on this healthy challenge.

Tanya is an expert at handing strategy over to tactics with sales leaders. She gets them involved in setting the strategy and providing feedback. Since they are involved from the beginning, handover isn’t necessary. Tanya tells us that understanding if everything is on track or not is a reflection of indicators. Such as lagging indicators or revenue.