Josephine spoke with Michael McKinnon, VP of Global Revenue Operations at LogRhythm. He believes sales and marketing should work as strategic partners.
Michael ensures that marketing is always aligned with the needs of the sales team. He wants to understand if marketing is supplying the correct “raw materials” to the sales team.
Michael believes that marketing is a revenue function, it's not just an expense. It is an important part of the company that can generate new business. If leads don't have the right profile, then marketing is wasting money. The question to ask is, how can marketing provide what sales needs and amplify it.