DeepL is a global communications platform powered by Language AI. Since 2017, they’ve been on a mission to break down language barriers. Today, they enable over 100,000 businesses and, empower millions of individuals around the world.
DeepL faced a familiar executive challenge: knowing where growth was coming from, and where it was stalling.
Despite massive traction, traditional CRM and marketing tools couldn’t surface a reliable view of pipeline health, conversion dynamics, or revenue risk. For a hypergrowth company, that lack of clarity threatened alignment, planning, and investor confidence.
DeepL deployed Kluster to turn raw pipeline data into a strategic advantage.
Kluster delivered real-time forecasting and funnel analytics through an intuitive interface, allowing revenue leaders to align on weekly targets, model future growth, and plan hiring and investment with confidence. From top-of-funnel to closed-won, every motion became measurable and actionable.
Kluster surfaced pipeline coverage and conversion trends weekly, enabling proactive decision-making.
Sales and marketing worked from the same data set, improving coordination and accountability.
DeepL used Kluster to model pipeline needs across quarters, informing SDR hiring and campaign strategy.
The team identified where deals stalled and took targeted action to improve mid-funnel performance.
Kluster’s user experience made it easy to explore data without running complex reports, accelerating time-to-insight.
Since implementing Kluster, DeepL has seen significant improvements in its operations:
The leadership team used Kluster to assess pipeline health, model SDR needs, and guide global campaign investments.
Kluster enabled DeepL to predict and plan multiple quarters ahead, not just react to the current quarter.
Executives gained the confidence to communicate growth plans backed by real-time data, not assumptions.
Conversion bottlenecks were identified and addressed, speeding up sales velocity.
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